2x4 — William Darby - Experence Designer

2 x 4 Motion Posters

Motion Design

April 2023

Overview

The project involved creating three motion posters to showcase the 2 x 4 Design Studio and provide an overview of their work. The goal was to educate the audience about the studio and its significance in the design field.

Methods

The project included research and design. Extensive research gathered information about 2 x 4 Design Studio, including its background, philosophy, and notable projects. The research paper included factual information and personal observations.

The design process aimed to create visually compelling and contextually relevant motion posters. Iterative design iterations refined composition, typography, color palette, and visual elements to effectively reflect the studio's essence and relevance.

Design Process

The design process started with analyzing 2 x 4 Design Studio's values, philosophy, and contextual factors. This guided the development of motion posters through iterative design iterations. The goal was to create a design that reflects the essence of the studio and communicates its relevance today.

Challenges

A challenge was balancing factual information with personal observations. It was important to maintain an objective tone while including subjective insights. Creating motion posters that reflected the studio's values and context required attention to detail.

Conclusion

The project successfully achieved its goal of educating the audience about the 2 x 4 Design Studio. Through the series of three motion posters, a brief overview of the studio and two major projects were presented in a visually engaging and contextually relevant manner. The project provided an opportunity to explore the studio's work, understand their influences, and highlight their ongoing significance in the design field.